The masterclass will be limited to 5 – 7 participants. The small size of this group will allow Joerg to offer each participant very dedicated photographic instruction and daily photo review sessions as well as a very exciting five-day visual tour and program in his Havana. The masterclass combines lectures on a mindful photographic approach with working in the field, to connect photography and mind, expanding and deepening your vision. The photographers also have access to two skilled Cuban photographer assistants who help daily as guides and translators on your individual photographic experiences.
Joerg takes you onto ‚his‘ Havana to teach you everything he knows about photography and telling stories through images. Down to earth and practically oriented you learn to connect camera and body with your mind and eye.
Get inspired, create and learn.
A rich and unique experience
A mindful approach to photography
Joerg got his first camera in his hand at the age of seventeen. He felt a strong natural attraction as if it had always belonged to him.Now, after over 40 years of working in photography, he is passing on his knowledge and rich experience in his photo workshop, at his second home in Havana.
Joerg teaches you his philosophy on photography— how to develop concepts, work on the street, take portraits, shoot with natural light, and bring images to life in post-production.
Show the world through your eyes.
Make your own story.
Program & Itinerary
Lectures, Activities and Tours
The masterclass starts the evening before, with a welcome dinner in a cozy restaurant, to get to know each other and to talk about our plans for the coming days.
- Photo Walk Havana Vieja
- Classic Car Tour
Lecture 1: „Don’t take pictures ‚from‘ people, take pictures ‚of‘ people.“
We start with you. The best photographers of people don’t just tell us something about the person in the picture. They also tell us about the person behind the camera – about you.
Learn to get aware of your creativity.
We go through your equipment and and talk about basic technical rules, before we start our first photo walk in Havana Vieja, where we walk through the streets, entering houses, workrooms and shops on our way, also visiting the Gym Club Kid-Chocolate.
After lunch, we go on a Classic Convertible Car Tour and make a round trip visiting main sights of Havana. Ride through the Malecón, visit the Christopher Columbus Cementery, the Forrest of Havana, the art project Fusterlandia, and end the tour in Regla village, with its contrast between the industrial and old Havana, viewing the sunset.
- Dance Company Mal Paso
- 2 Dancers
- Beach Mi Calito
Lecture 2 „Everything is rhythm.“
How do we bring dynamism to your pictures?
This day is all about movement and rhythm, body and soul, to move and to be moved.
We visit the dance company ‘Mal Paso’ and watch a dance rehearsal of the group.
Afterwards we explore movements on a natural stage and go to a beach close to Havana, accompanied by two wonderful dancers of the group, who will work with us.
- Colonial Villa Vedado
- Classic Convertible Car
- 2 Modells
- 2 Young Girls
Lecture 3: „Projecting and directing.“
The Quinceañera is an important fest in Cuba that traditionally young women celebrate at the age of 15. The core element is a photo shooting with the young girl, where she is posing in different looks, idealising her future life.
We will work with two young girls of 15 years together with the Cuban photographer Adrian Legra, who is specialised in „Foto de Qunice“. He will show his technics and explains, how he gets the best out of the young girls. Our location is a old colonial villa in Havana Vedado.
In the afternoon, we set up a a fashion shoot in the streets of Havana, with two professional models, and a classic convertible car as a prop, and we work until late in the twilight of the evening, with additional lights like flash and LED lamps.
- Circus School
Lecture 4: „Working with your subject.“
A great photographer is like a psychologist who knows how to elicit the truth from a patient. To „get“ something from your model, you need to maintain control while gaining his trust.
Joerg shares how she approaches working with a subject for a photo shoot, including refuting the popular notion that it’s a photographer’s responsibility to put a subject at ease.
We go to a big pitoresque studio like space and portrait several people, we have cast before.
After lunch we visit the Circus School next door and work with young acrobats who are training there.
- E-Bike Tour
- Calle 10 Octubre
- Final selection&post production
Lecture 5: “Make the most out of your images.”
Light is not tangible and yet it has a body, a sound. Hear the light. The light takes over telling, but what does it say to you?
Yes, it has to be measured – that’s easy – but exposure values do not tell you anything about the “psychology of light”. To fully understand this, you have to recognise something much more original than ever.
We start very early and go on an E-Byke Tour to Vibora. Vibora has the highest point of Havana, situated south from Havana Centro, connected through the long winding Calle 10 de Octubre, bristling from real life. We follow the Calle 10 Octubre down until we arrive at the Capitolio. From there driving back to our home in Vedado.
After lunch Joerg sits down with the participants to select and critique their work and share his own approach to core principles of photography.
In the evening we meet for our fare well dinner.
There are many ways of portraying a city, regarding it as a metaphor for a country, its state of mind and its destiny. Fascinating and paradoxical, the city once known as the “Paris of the Western Hemisphere” takes center stage. Streets lined with mansions that have fallen prey to the poison ivy of time. Silently, they oppress their long-spanning incertitude, being a witness of the years and the history. All these years, all these stories. We can see people walking down the streets, lost in thought, with faces of everyday’s haze of indifference, while others are immersed in the surrounding setting, barely standing out. Straddling between socialism and capitalism, decay and glamour, riotous colours and melancholy interiors, the city races in many opposite directions due to its arrested development toward an uncertain future.
with JOERG REICHARDT
April 24. – April 28. 2019
Masterclass / Full Package Price
* A deposit of $ 1.000,- is required.
Participants should be in good health as days in the field can be long and participants should be prepared to be on their feet walking three or four hours at a time, while photographing.
It is your responsibility to get and secure your visa. Visas can be purchased at the airport before departure from your air carrier. Visitors to Cuba must also have proof of valid medical insurance.
Once the trip is confirmed, travel details, suggestions, and tips to help participants travel to Cuba are provided.